I did not find this trailer particularly effective, this was because if the lack of information about the film, e.g. the film title, a rough date of its release, actors within the film. In the sequence of the trailer there were main focuses for the audience to view but they were not made obvious, small importance of information was shown but in medium shots or medium close up shots, they need to be close ups/extreme close ups to be made obvious, because of this fault I think the audience would be confused as to what the film is all about, and would not find this film mysterious or exciting and would not want to see it.
I think that this film trailer is very effective. The trailers starts off introducing the family showing that they have close loving relationships with each other. It then introduces that the family is having difficulties. A box then appears outside there door, it zooms in slightly to bring the audience in to the story and create tension, the a non-diagetic deep bang sound, and an immediate cut to a black screen with dialogue typed over the top, this creates tension and questions for the audience to think about and want to find out. The main female character opens the door and there is a non-diagetic sounds to show the shock on the actors face to who she finds at her front door, this creates more questions and anxiety for the audience, as you only see a quick flash of the persons face. More non-diagetic sounds are used, zooming in, close ups/extreme close ups, are used to show the importance of the box and what is inside it and what does it do. The shots get quicker and the music becomes louder as they unravel what the box is about to create tension. It introduces the name of the film at the end of the trailer and when it is coming out, and finally who was involved with the film ad the companies who made it.
This trailer was very affective, showing suspense right from the beginning when the main male character asks the passengers to close the windows as a stranger approaches there car asking for help. A few shots later you see a medium shot of the other cars back passenger door and the eyes and upwards if a young child this creates the question of why have they only chosen to show part of her face. The fade transition used and the non-diagetic slow pace thumping noises create tension for the viewer, and why should the people feel threatened by this stranger. The young girl then sits up and shows her whole face, the young girl is seen wearing a face mask, passengers notice this and begin to panic, the audience would be curious from this as to why she is wearing this mask, panic is shown in this scene by the pace of shots getting quicker, and the music getting louder. The voice over narrative speech informs the audience of the story line behind the film, and there are close ups to emphasis on certain importance to the film. Towards the end of the trailer the sequence speeds up, and then stops to introduce the name of the film. And then there is a small sequence filmed at the end, with a sudden loud non-diagetic sound to make the audience jump, and want to know what happens next.

I find that this trailer is effective. Straight away there is a diagetic calm sounds of cricket bugs, and then there is a loud shocking sound, following this sudden sound is yet still the continuance of crickets and then the car engine, showing the scene of a car driving through a forest. When the shots change there is a big flash showing frustration and creating tension to the audience. There are close ups of the man using two different tools to get into a house rather than just a key, this informs the audience that something is wrong with what the character is doing. There is mainly darkness throughout, and fast pace non-diagetic sounds. There is information of other films that were created by the same people, which if the audience had seen those films and enjoyed them they may be interested in watching this film that the trailer is of. Not being able to identify what the characters fear creates anxiety, and brings thoughts of the worse to the audience. Then there is information of the film name, then as the thing that they fear closes the lid on what I can connote as being a box, the date of the when the film comes out appears automatically after this event. I think that this film is effective, because it doesn’t tell you the whole storyline of the film, but gives you hints of what happens, and then there is diagetic and non diagetic sounds that create tension and questions in the audiences minds. They also have basic information that the audience would like or need to know for example when the film comes out and what the name of the film is.

This film trailer also appears to be very effective in my opinion. The trailer starts off with a nice calm non-diagetic music, the scene starts off on a baseball field, with the crowd cheering. There is then a more piecing tense non-diagetic sound comes in, as two security men notice a man with a gun coming on to the pitch. Later on in the trailer quick pace shots are used to show a series of events without telling the whole story to the audience but they see things that may interest them to know what goes on throughout the film. Close ups shots bring the audience into the story, making them more involved and wanting to know more about what happens, and more interested in watching the film. The men begin to panic and the pace of shots becoming quicker and the non-diagetic music getting louder shows this. There is another set of non-diagetic music replacing the former music being used, this is calm, but the lyrics reflect the storyline, creating sadness and emotion to the audience. They then inform the audience of the film name. I think that it is effective the way that the use of non-diagetic music is used to create different feelings for the audience. An exact storyline has not been established within this trailer, this leaves the audience asking questions about what happens and how have these things happened, which entices them to watch the film.

I think that this trailer is very affective, the way they use a loud shocking sound that lasts for less than a second, and then there are flashes of lightening which a lot of people find fighting would already create an atmosphere for the audience. Fade transformations and slow deep music used to create tension. Two quick cuts of violent scenes may create shock to the audience. Conventional things used within a film of vampires, the shots have thunder and lightening, showing the vampires in light and dark, when its dark you can see there eyes glowing, something that is surreal as this would create questions to the audience. The vampires are wearing the same sort of things as human beings do such as suits, they also do similar things to us such as smoke, and this would make the audience think well they aren’t much different from us what is the threat, but the storyline within the trailer goes on to inform the audience of the fear behind these mysterious creatures. A shot showing hundreds of people caged up not moving or showing any signs of life to them, may create sadness to the audience, knowing that they are other human beings, not being in control of there own lives. Relief comes to the audience as a woman with a crossbow weapon threatens a vampire to bring back the human race. As times become desperate a calm music comes in to the scenes, and more shots and variety of shots are shown but in slow motion, this helps to show tragedy and bring sad emotions to the audience. Near the end there is information on the name of the film and who stars in the film.
